The Cluetrain Manifesto by Various Authors (universal ebook reader txt) 📖
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nice. But it would be a big mistake to think we were holding
our breath.
88. We have better things to do than worry about whether you’ll
change in time to get our business. Business is only a part of
our lives. It seems to be all of yours. Think about it: who
needs whom?
89. We have real power and we know it. If you don’t quite see the
light, some other outfit will come along that’s more attentive,
more interesting, more fun to play with.
90. Even at its worst, our newfound conversation is more
interesting than most trade shows, more entertaining than any
TV sitcom, and certainly more true-to-life than the corporate
web sites we’ve been seeing.
91. Our allegiance is to ourselves — our friends, our new allies
and acquaintances, even our sparring partners. Companies that
have no part in this world, also have no future.
92. Companies are spending billions of dollars on Y2K. Why can’t
they hear this market timebomb ticking? The stakes are even
higher.
93. We’re both inside companies and outside them. The boundaries
that separate our conversations look like the Berlin Wall
today, but they’re really just an annoyance. We know they’re
coming down. We’re going to work from both sides to take them
down.
94. To traditional corporations, networked conversations may appearconfused, may sound confusing. But we are organizing faster
than they are. We have better tools, more new ideas, no rules
to slow us down.
95. We are waking up and linking to each other. We are watching.
But we are not waiting.
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Copyright 1999 Levine, Locke, Searls & Weinberger
ringleaders@cluetrain.com
All rights reserved.
However, world rights granted for non-commercial use
on condition that this page remains intact,
including this notice.
Rip it, steal it, web it, mail it, post it.
This message wants to MOVE!
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