Rise and Fall of Cesar Birotteau by Honoré de Balzac (classic books to read .TXT) 📖

it with Macassar Oil, and the broom incontinently became a mop. This ironical scene excited universal laughter. Finot gaily related in after days that without the thousand crowns he earned through Cephalic Oil he should have died of misery and despair. To him a thousand crowns was fortune. It was in this campaign that he guessed--let him have the honor of being the first to do so--the illimitable power of advertisement, of which he made so great and so judicious a use. Three months later he became editor-in-chief of a little journal which he finally bought, and which laid the foundation of his ultimate success. Just as the tongue-battery of the illustrious Gaudissart, that Murat of travellers, when brought to bear upon the provinces and the frontiers, made the house of A. Popinot and Company a triumphant mercantile success in the country regions, so likewise did Cephalic Oil triumph in Parisian opinion, thanks to Finot's famishing assault upon the newspapers, which gave it as much publicity as that obtained by Brazilian Mixture and the Pate de Regnauld. From the start, public opinion, thus carried by storm, begot three successes, three fortunes, and proved the advance guard of that invasion of ambitious schemes which since have poured their crowded battalions into the arena of journalism, for which they have created--oh, mighty revolution!--the paid advertisement. The name of A. Popinot and Company now flaunted on all the walls and all the shop-fronts. Incapable of perceiving the full bearing of such publicity, Birotteau merely said to his daughter,--

"Little Popinot is following in my steps."

He did not understand the difference of the times, nor appreciate the power of the novel methods of execution, whose rapidity and extent took in, far more promptly than ever before, the whole commercial universe. Birotteau had not set foot in his manufactory since the ball; he knew nothing therefore of the energy and enterprise displayed by Popinot. Anselme had engaged all Cesar's workmen, and often slept himself on the premises. His fancy pictured Cesarine sitting on the cases, and hovering over the shipments; her name seemed printed on the bills; and as he worked with his coat off, and his shirt-sleeves rolled up, courageously nailing up the cases himself, in default of the necessary clerks, he said in his heart, "She shall be mine!"

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The following day Cesar went to Francois Keller's house in Rue du Houssaye, having spent the night turning over in his mind what he ought to say, or ought not to say, to a leading man in banking circles. Horrible palpitations of the heart assailed him as he approached the house of the Liberal banker, who belonged to a party accused, with good reason, of seeking the overthrow of the restored Bourbons. The perfumer, like all the lesser tradesmen of Paris, was ignorant of the habits and customs of the upper banking circles. Between the higher walks of finance and ordinary commerce, there is in Paris a class of secondary houses, useful intermediaries for banking interests, which find in them an additional security. Constance and Birotteau, who had never gone beyond their means, whose purse had never run dry, and who kept their moneys in their own possession, had so far never needed the services of these intermediary houses; they were therefore unknown in the higher regions of a bank. Perhaps it is a mistake not to take out credits, even if we do not need them. Opinions vary on this point. However that may be, Birotteau now deeply regretted that his signature was unknown. Still, as deputy-mayor, and therefore known in politics, he thought he had only to present his name and be admitted: he was quite ignorant of the ceremonial, half regal, which attended an audience with Francois Keller. He was shown into a salon which adjoined the study of the celebrated banker,--celebrated in various ways. Birotteau found himself among a numerous company of deputies, writers, journalists, stock-brokers, merchants of the upper grades, agents, engineers, and above all satellites, or henchmen, who passed from group to group, and knocked in a peculiar manner at the door of the study, which they were, as it seemed, privileged to enter.

"What am I in the midst of all this?" thought Birotteau, quite bewildered by the stir of this intellectual kiln, where the daily bread of the opposition was kneaded and baked, and the scenes of the grand tragi-comedy played by the Left were rehearsed. On one side he heard them discussing the question of loans to complete the net-work of canals proposed by the department on highways; and the discussion involved millions! On the other, journalists, pandering to the banker's self-love, were talking about the session of the day before, and the impromptu speech of the great man. In the course of two long hours Birotteau saw the banker three times, as he accompanied certain persons of importance three steps from the door of his study. But Francois Keller went to the door of the antechamber with the last, who was General Foy.

"There is no hope for me!" thought Birotteau with a shrinking heart.

When the banker returned to his study, the troop of courtiers, friends, and self-seekers pressed round him like dogs pursuing a bitch. A few bold curs slipped, in spite of him, into the sanctum. The conferences lasted five, ten, or fifteen minutes. Some went away chap-fallen; others affected satisfaction, and took on airs of importance. Time passed; Birotteau looked anxiously at the clock. No one paid the least attention to the hidden grief which moaned silently in the gilded armchair in the chimney corner, near the door of the cabinet where dwelt the universal panacea--credit! Cesar remembered sadly that for a brief moment he too had been a king among his own people, as this man was a king daily; and he measured the depth of the abyss down which he had fallen. Ah, bitter thought! how many tears were driven back during those waiting hours! how many times did he not pray to God that this man might be favorable to him! for he saw, through the coarse varnish of popular good humor, a tone of insolence, a choleric tyranny, a brutal desire to rule, which terrified his gentle spirit. At last, when only ten or twelve persons were left in the room, Birotteau resolved that the next time the outer door of the study turned on its hinges he would rise and face the great orator, and say to him, "I am Birotteau!" The grenadier who sprang first into the redoubt at Moscow displayed no greater courage than Cesar now summoned up to perform this act.

"After all, I am his mayor," he said to himself as he rose to proclaim his name.

The countenance of Francois Keller at once became affable; he evidently desired to be cordial. He glanced at Cesar's red ribbon, and stepping back, opened the door of his study and motioned him to enter, remaining himself for some time to speak with two men, who rushed in from the staircase with the violence of a waterspout.

"Decazes wants to speak to you," said one of them.

"It is a question of defeating the Pavillon Marsan!" cried the other. "The King's eyes are opened. He is coming round to us."

"We will go together to the Chamber," said the banker, striking the attitude of the frog who imitates an ox.

"How can he find time to think of business?" thought Birotteau, much disturbed.

The sun of successful superiority dazzled the perfumer, as light blinds those insects who seek the falling day or the half-shadows of a starlit night. On a table of immense size lay the budget, piles of the Chamber records, open volumes of the "Moniteur," with passages carefully marked, to throw at the head of a Minister his forgotten words and force him to recant them, under the jeering plaudits of a foolish crowd incapable of perceiving how circumstances alter cases. On another table were heaped portfolios, minutes, projects, specifications, and all the thousand memoranda brought to bear upon a man into whose funds so many nascent industries sought to dip. The royal luxury of this cabinet, filled with pictures, statues, and works of art; the encumbered chimney-piece; the accumulation of many interests, national and foreign, heaped together like bales,--all struck Birotteau's mind, dwarfed his powers, heightened his terror, and froze his blood. On Francois Keller's desk lay bundles of notes and checks, letters of credit, and commercial circulars. Keller sat down and began to sign rapidly such letters as needed no examination.

"Monsieur, to what do I owe the honor of this visit?"

At these words, uttered for him alone by a voice which influenced all Europe, while the eager hand was running over the paper, the poor perfumer felt something that was like a hot iron in his stomach. He assumed the ingratiating manner which for ten years past the banker had seen all men put on when they wanted to get the better of him for their own purposes, and which gave him at once the advantage over them. Francois Keller accordingly darted at Cesar a look which shot through his head,--a Napoleonic look. This imitation of Napoleon's glance was a silly satire, then popular with certain parvenus who had never seen so much as the base coin of their emperor. This glance fell upon Birotteau, a devotee of the Right, a partisan of the government,--himself an element of monarchical election,--like the stamp of a custom-house officer affixed to a bale of merchandise.

"Monsieur, I will not waste your time; I will be brief. I come on commercial business only,--to ask if I can obtain a credit. I was formerly a judge of the commercial courts, and known to the Bank of France. You will easily understand that if I had plenty of ready money I need only apply there, where you are yourself a director. I had the honor of sitting on the Bench of commerce with Monsieur le baron Thibon, chairman of the committee on discounts; and he, most assuredly, would not refuse me. But up to this time I have never made use of my credit or my signature; my signature is virgin,--and you know what difficulties that puts in the way of negotiation."

Keller moved his head, and Birotteau took the movement for one of impatience.

"Monsieur, these are the facts," he resumed. "I am engaged in an affair of landed property, outside of my business--"

Francois Keller, who continued to sign and read his documents, without seeming to listen to Birotteau, here turned round and made him a little sign of attention, which encouraged the poor man. He thought the matter was taking a favorable turn, and breathed again.

"Go on; I hear you," said Keller good-naturedly.

"I have purchased, at half its value, certain land about the Madeleine--"

"Yes; I heard Nucingen speak of that immense affair,--undertaken, I believe, by Claparon and Company."

"Well," continued Cesar, "a credit of a hundred thousand francs, secured on my share of the purchase, will suffice to carry me along until I can reap certain profits from a discovery of mine in perfumery. Should it be necessary, I will cover your risk by notes on a new establishment,--the firm of A. Popinot--"

Keller seemed to care very little about the firm of Popinot; and Birotteau, perceiving that he had made a false move, stopped short; then, alarmed by the silence, he resumed, "As for the interest, we--"

"Yes, yes," said the banker, "the matter can be arranged; don't doubt my desire to be of