All About Coffee by William H. Ukers (interesting novels in english TXT) đ
- Author: William H. Ukers
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Coffee roasting as a businessâWholesale coffee-roasting machineryâSeparating, milling, and mixing or blending green coffee, and roasting by coal, coke, gas, and electricityâFacts about coffee roastingâCost of roastingâGreen-coffee shrinkage tableâ"Dry" and "wet" roastsâOn roasting coffee efficientlyâA typical coal roasterâCooling and stoningâFinishing or glazingâBlending roasted coffeesâBlends for restaurantsâGrinding and packagingâCoffee additions and fillersâTreated coffees, and dry extracts Page 379
CHAPTER XXVI
Wholesale Merchandising of Coffee
How coffees are sold at wholesaleâThe wholesale salesman's place in merchandisingâSome coffee costs analyzedâHandy coffee-selling chartâTerms and creditsâAbout package coffeesâVarious types of coffee containersâCoffee package labelsâCoffee package economiesâPractical grocer helpsâCoffee samplingâPremium method of sales promotion Page 407
CHAPTER XXVII
Retail Merchandising of Roasted Coffee
How coffees are sold at retailâThe place of the grocer, the tea and coffee dealer, the chain store, and the wagon-route distributer in the scheme of distributionâStarting in the retail coffee businessâSmall roasters for retail dealersâModel coffee departmentsâCreating a coffee tradeâMeeting competitionâSplitting nickelsâFiguring costs and profitsâA credit policy for retailersâPremiums Page 415
CHAPTER XXVIII
A Short History of Coffee Advertising
Early coffee advertisingâThe first coffee advertisement in 1587 was frank propaganda for the legitimate use of coffeeâThe first printed advertisement in EnglishâThe first newspaper advertisementâEarly advertisements in colonial AmericaâEvolution of advertisingâPackage coffee advertisingâAdvertising to the tradeâAdvertising by means of newspapers, magazines, billboards, electric signs, motion pictures, demonstrations, and by samplesâAdvertising for retailersâAdvertising by government propagandaâThe Joint Coffee Trade publicity campaign in the United StatesâCoffee advertising efficiency Page 431
CHAPTER XXIX
The Coffee Trade in the United States
The coffee business started by Dorothy Jones of BostonâSome early salesâTaxes imposed by Congress in war and peaceâThe first coffee-plantation-machine, coffee-roaster, coffee-grinder, and coffee-pot patentsâEarly trade marks for coffeeâBeginnings of the coffee urn, the coffee container, and the soluble-coffee businessâChronological record of the most important events in the history of the trade from the eighteenth century to the twentieth Page 467
CHAPTER XXX
Development of the Green and Roasted Coffee Business in the United States
A brief history of the growth of coffee tradingâNotable firms and personalities that have played important parts in green coffee in the principal coffee centersâGreen coffee trade organizationsâGrowth of the wholesale coffee-roasting trade, and names of those who have made history in itâThe National Coffee Roasters AssociationâStatistics of distribution of coffee-roasting establishments in the United States Page 475
CHAPTER XXXI
Some Big Men and Notable Achievements
B.G. Arnold, the first, and Hermann Sielcken, the last of the American "coffee kings"âJohn Arbuckle, the original package-coffee manâJabez Burns, the man who revolutionized the roasted-coffee business by his contributions as inventor, manufacturer, and writerâCoffee trade booms and panicsâBrazil's first valorization enterpriseâWar-time government control of coffeeâThe story of soluble coffee Page 517
CHAPTER XXXII
A History of Coffee in Literature
The romance of coffee, and its influence on the discourse, poetry, history, drama, philosophic writing, and fiction of the seventeenth and eighteenth centuries and on the writers of todayâCoffee quips and anecdotes Page 541
CHAPTER XXXIII
Coffee in Relation to the Fine Arts
How coffee and coffee drinking have been celebrated in painting, engraving, sculpture, caricature, lithography, and musicâEpics, rhapsodies, and cantatas in praise of coffeeâBeautiful specimens of the art of the potter and the silversmith as shown in the coffee service of various periods in the world's historyâSome historical relics Page 587
CHAPTER XXXIV
The Evolution of Coffee Apparatus
Showing the development of coffee-roasting, coffee-grinding, coffee-making, and coffee-serving devices from the earliest time to the present dayâThe original coffee grinder, the first coffee roaster, and the first coffee potâThe original French drip pot, the De Belloy percolatorâCount Rumford's improvementâHow the commercial coffee roaster was developedâThe evolution of filtration devicesâThe old Carter "pull-out" roasterâTrade customs in New York and St. Louis in the sixties and seventiesâThe story of the evolution of the Burns roasterâHow the gas roaster was developed in France, Great Britain, and the United States Page 615
CHAPTER XXXV
World's Coffee Manners and Customs
How coffee is roasted, prepared, and served in all the leading civilized countriesâThe Arabian coffee ceremonyâThe present-day coffee houses of TurkeyâTwentieth century improvements in Europe and the United States Page 655
CHAPTER XXXVI
Preparation of the Universal Beverage
The evolution of grinding and brewing methodsâCoffee was first a food, then a wine, a medicine, a devotional refreshment, a confection, and finally a beverageâBrewing by boiling, infusion, percolation, and filtrationâCoffee making in Europe in the nineteenth centuryâEarly coffee making in the United StatesâLatest developments in better coffee makingâVarious aspects of scientific coffee brewingâAdvice to coffee lovers on how to buy coffee, and how to make it in perfection Page 693
A COFFEE CHRONOLOGY
Giving dates and events of historical interest in legend, travel, literature, cultivation, plantation treatment, trading, and in the preparation and use of coffee from the earliest time to the present Page 725
A COFFEE BIBLIOGRAPHY
A list of references gathered from the principal general and scientific librariesâArranged in alphabetic order of topics Page 738
INDEX
Page 769
Facing page Coffee branches, flowers, and fruit (painted by Blendon Campbell) Frontispiece v Coffea arabica; leaves, flowers, and fruit (painted by M.E. Eaton) 1 The coffee tree bears fruit, leaf, and blossom at the same time 16 A close-up of ripe coffee berries 32 Coffee under the Stars and Stripes 144 Coffee scenes in British India 160 Picking and sacking coffee in Brazil 176 Mild-coffee culture and preparation 192 Coffee scenes in Java 200 Coffee scenes in Sumatra 216 Coffee preparation in Central and South America 248 Typical coffee scenes in Costa Rica 336 Principal varieties of green-coffee beans, natural size and color 352 Coal-roasting plant, New York 408 Coffee scenes in the Near and Far East 544 Primitive transportation methods, Arabia 640 Hulling coffee in Aden, Arabia 656
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