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Red Sox season ticket holder. “It’s as if a computer savvy Ed Norton had become the Red Sox secret weapon. Gimbel is unorthodox in virtually every way. In 80 degree Florida weather yesterday, Gimbel appeared ready for a trip to Siberia, with long pants, a long sleeve shirt and a jacket. His approach to evaluating baseball is more out of the ordinary. He cautions against watching too many games….”

Duquette waited until the end of the season, then let Gimbel know his contract wouldn’t be renewed—thus proving to the world just how critical he was to the Boston Red Sox.

By the early 1990s it was clear that “sabermetrics,” the search for new baseball knowledge, was an activity that would take place mainly outside of baseball. You could count on one hand the number of “sabermetricians” inside of baseball, and none of them appears to have had much effect. After a while they seemed more like fans who second-guessed the general manager than advisers who influenced decisions. They were forever waving printouts to show how foolish the GM had been not to have taken their advice. A man named Craig Wright spent many frustrating years as the sabermetrician with the Texas Rangers, and then many more consulting other big league teams. He eventually quit his profession altogether. “I needed to be a GM if I was going to see my stuff ever used,” he said. “And I never even got asked to interview for a single GM job.” Eddie Epstein—the young government economist whose interest in baseball analysis had been inflamed by James’s writing—got himself hired by the Baltimore Orioles and the San Diego Padres but he, too, wound up quitting in a huff. The Padres executive responsible for hiring him, Larry Lucchino, freely acknowledged that the small group inside baseball searching for new baseball knowledge “was a cult. The cult status of it meant it was something that could be discarded easily. There was a profusion of new knowledge and it was ignored.”

Well into the late 1990s you didn’t have to look at big league baseball very closely to see its fierce unwillingness to rethink anything. It was as if it had been inoculated against outside ideas. For instance, a new kind of rich person named John Henry bought the Florida Marlins in January 1999. Most baseball owners were either heirs, or empire builders of one sort or another, or both. Henry had made his money in the intelligent end of the financial markets. He had an instinctive feel for the way statistical analysis could turn up inefficiencies in human affairs. Inefficiencies in the financial markets had made Henry a billionaire—and he saw some familiar idiocies in the market for baseball players. As Henry later wrote in a letter to ESPN’s Rob Neyer:

People in both fields operate with beliefs and biases. To the extent you can eliminate both and replace them with data, you gain a clear advantage. Many people think they are smarter than others in the stock market and that the market itself has no intrinsic intelligence—as if it’s inert. Many people think they are smarter than others in baseball and that the game on the field is simply what they think it is through their set of images/beliefs. Actual data from the market means more than individual perception/belief. The same is true in baseball.

Henry was, unsurprisingly, a longtime Bill James reader. Even after he became the owner of a real big league baseball team, Henry continued to play in a sophisticated fantasy league in which he deployed Jamesean tools and, as he put it, “cleaned up. I won every year.” But the real baseball team he owned continued to be run as if Bill James had never existed, and it didn’t clean up anything but its shattered pride after ninety-eight losses.

The problem Henry faced was social and political. For a man who had never played professional baseball to impose upon even a pathetic major league franchise an entirely new way of doing things meant alienating the baseball insiders he employed: the manager, the scouts, the players. In the end, he would have been ostracized by his own organization. And what was the point of being in baseball if you weren’t in baseball?

Right from the start Bill James assumed he had been writing for, not a mass audience, but a tiny group of people intensely interested in baseball. He wound up with a mass audience and went largely unread by the people most intensely interested in baseball: the men who ran the teams. Right through the 1980s and 1990s, James experienced only two responses to his work from baseball professionals. The first was opportunism from player agents, who wanted him to help them to demonstrate, in salary arbitration meetings with the teams, that their clients were underpaid. The other was hostility from the subcontractors who kept the stats for Major League Baseball.

When the Jamesean movement first took shape, the attitude toward baseball statistics inside the company whose job it was to keep the official statistics for Major League Baseball was an odd mixture of possessiveness and indifference. In the late 1970s, the baseball writer Dan Okrent, with two colleagues from book publishing, went to pitch an idea to the CEO of the Elias Sports Bureau, Seymour Siwoff. The idea, recalled Okrent, “was to try to persuade him to collaborate with us on a painstakingly detailed, under-the-fingernails things you never knew book about baseball stats. The image is indelible: We are sitting there with this guy who looks like a superannuated ferret, his pale skinny arms protruding from the billowing short sleeves of his white-on-white shirt, and he brushes us off with a dismissive wave of his hand. ‘Boys,’ he said, ‘nobody gives a shit about this stuff.’”

In 1985 the Elias Bureau finally woke up and published a book, a virtual twin in outward appearance to the 1985 Baseball Abstract, called the 1985 Elias Baseball Analyst. (The superannuated ferret was a co-author.) Although the company finally divulged some of

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