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22 (2017): 26–42.

when Red Sox fans see the Yankees fail: Mina Cikara and Susan T. Fiske, “Their Pain, Our Pleasure: Stereotype Content and Schadenfreude,” Annals of the New York Academy of Sciences 1299 (2013): 52–59.

well beyond Boston: Eduardo Gonzalez, “Most Hated Baseball Team on Twitter?,” Los Angeles Times, July 1, 2019, www.latimes.com/sports/mlb/la-sp-most-hated-mlb-teams-twitter-yankees-cubs-dodgers-20190701-story.html.

families self-segregated: Hannah Schwär, “Puma and Adidas’ Rivalry Has Divided a Small German Town for 70 Years—Here’s What It Looks Like Now,” Business Insider Deutschland, October 1, 2018; Ellen Emmerentze Jervell, “Where Puma and Adidas Were Like Hatfields and McCoys,” Wall Street Journal, December 30, 2014, www.wsj.com/articles/where-adidas-and-pumas-were-like-hatfields-and-mccoys-1419894858; Allan Hall, “Adidas and Puma Bury the Hatchet after 60 Years of Brothers’ Feud after Football Match,” Daily Telegraph, September 22, 2009, www.telegraph.co.uk/news/worldnews/europe/germany/6216728/Adidas-and-Puma-bury-the-hatchet-after-60-years-of-brothers-feud-after-football-match.html.

we disidentify with our adversaries: Kimberly D. Elsbach and C. B. Bhattacharya, “Defining Who You Are by What You’re Not: Organizational Disidentification and the National Rifle Association,” Organization Science 12 (2001): 393–413.

if they were willing to lie: Gavin J. Kilduff et al., “Whatever It Takes to Win: Rivalry Increases Unethical Behavior,” Academy of Management Journal 59 (2016): 1508–34.

even when the boundaries between them are trivial: Michael Diehl, “The Minimal Group Paradigm: Theoretical Explanations and Empirical Findings,” European Review of Social Psychology 1 (1990): 263–92.

a seemingly innocuous question: is a hot dog a sandwich?: Dave Hauser (@DavidJHauser), December 5, 2019, twitter.com/DavidJHauser/status/1202610237934592000.

Identifying with a group: Philip Furley, “What Modern Sports Competitions Can Tell Us about Human Nature,” Perspectives on Psychological Science 14 (2019): 138–55.

after their team won a football game: Robert B. Cialdini et al., “Basking in Reflected Glory: Three (Football) Field Studies,” Journal of Personality and Social Psychology 34 (1976): 366–75.

Rivalries are most likely to develop: Gavin J. Kilduff, Hillary Anger Elfenbein, and Barry M. Staw, “The Psychology of Rivalry: A Relationally Dependent Analysis of Competition,” Academy of Management Journal 53 (2010): 943–69.

The two teams also have more fans: Seth Stephens-Davidowitz, “They Hook You When You’re Young,” New York Times, April 19, 2014, www.nytimes.com/2014/04/20/opinion/sunday/they-hook-you-when-youre-young.html; J. Clement, “Major League Baseball Teams with the Most Facebook Fans as of June 2020,” Statista, June 16, 2020, www.statista.com/statistics/235719/facebook-fans-of-major-league-baseball-teams.

subject of extensive debate: John K. Ashton, Robert Simon Hudson, and Bill Gerrard, “Do National Soccer Results Really Impact on the Stock Market?,” Applied Economics 43 (2011): 3709–17; Guy Kaplanski and Haim Levy, “Exploitable Predictable Irrationality: The FIFA World Cup Effect on the U.S. Stock Market,” Journal of Financial and Quantitative Analysis 45 (2010): 535–53; Jerome Geyer-Klingeberg et al., “Do Stock Markets React to Soccer Games? A Meta-regression Analysis,” Applied Economics 50 (2018): 2171–89.

when their favorite soccer team loses: Panagiotis Gkorezis et al., “Linking Football Team Performance to Fans’ Work Engagement and Job Performance: Test of a Spillover Model,” Journal of Occupational and Organizational Psychology 89 (2016): 791–812.

pairs of reality goggles: George A. Kelly, The Psychology of Personal Constructs, vol. 1, A Theory of Personality (New York: Norton, 1955).

phenomenon is called group polarization: Daniel J. Isenberg, “Group Polarization: A Critical Review and Meta-analysis,” Journal of Personality and Social Psychology 50 (1986): 1141–51.

Juries with authoritarian beliefs: Robert M. Bray and Audrey M. Noble, “Authoritarianism and Decision in Mock Juries: Evidence of Jury Bias and Group Polarization,” Journal of Personality and Social Psychology 36 (1978): 1424–30.

Corporate boards are more likely: Cass R. Sunstein and Reid Hastie, Wiser: Getting Beyond Groupthink to Make Groups Smarter (Boston: Harvard Business Review Press, 2014).

Polarization is reinforced: Liran Goldman and Michael A. Hogg, “Going to Extremes for One’s Group: The Role of Prototypicality and Group Acceptance,” Journal of Applied Social Psychology 46 (2016): 544–53; Michael A. Hogg, John C. Turner, and Barbara Davidson, “Polarized Norms and Social Frames of Reference: A Test of the Self-Categorization Theory of Group Polarization,” Basic and Applied Social Psychology 11 (1990): 77–100.

when teams try to downplay: Johannes Berendt and Sebastian Uhrich, “Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension between Rival Fans and Downplaying Makes Things Worse,” European Sport Management Quarterly 18 (2018): 517–40.

Upon returning from space: Peter Suedfeld, Katya Legkaia, and Jelena Brcic, “Changes in the Hierarchy of Value References Associated with Flying in Space,” Journal of Personality 78 (2010): 1411–36.

“From out there on the moon”: “Edgar Mitchell’s Strange Voyage,” People, April 8, 1974, people.com/archive/edgar-mitchells-strange-voyage-vol-1-no-6.

“On Earth, astronauts look to the stars”: Personal interview with Jeff Ashby, January 12, 2018; “How to Trust People You Don’t Like,” WorkLife with Adam Grant, March 28, 2018.

Manchester United soccer fans: Mark Levine et al., “Identity and Emergency Intervention: How Social Group Membership and Inclusiveness of Group Boundaries Shape Helping Behavior,” Personality and Social Psychology Bulletin 31 (2005): 443–53.

Kelman set out to challenge: Herbert C. Kelman, “Group Processes in the Resolution of International Conflicts: Experiences from the Israeli-Palestinian Case,” American Psychologist 52 (1997): 212–20.

we asked UNC students to help: Alison R. Fragale, Karren Knowlton, and Adam M. Grant, “Feeling for Your Foes: Empathy Can Reverse the In-Group Helping Preference” (working paper, 2020).

establishes her as different: Myron Rothbart and Oliver P. John, “Social Categorization and Behavioral Episodes: A Cognitive Analysis of the Effects of Intergroup Contact,” Journal of Social Issues 41 (1985): 81–104.

“Without sports, this wouldn’t be disgusting”: ESPN College Football, www.espn.com/video/clip/_/id/18106107.

“You’re actually rooting for the clothes”: Seinfeld, season 6, episode 12, “The Label Maker,” January 19, 1995, NBC.

A fun but arbitrary ritual: Tim Kundro and Adam M. Grant, “Bad Blood on the Diamond: Highlighting the Arbitrariness of Acrimony Can Reduce Animosity toward Rivals” (working paper, 2020).

counterfactual thinking involves: Kai Epstude and Neal J. Roese, “The Functional Theory of Counterfactual Thinking,” Personality and Social Psychology Review 12 (2008): 168–92.

many stereotypes match up: Lee Jussim et al., “The Unbearable Accuracy of Stereotypes,” in Handbook of Prejudice, Stereotyping, and Discrimination, ed. Todd D. Nelson (New York: Psychology Press, 2009).

stereotypes become consistently and increasingly inaccurate: Lee Jussim, Jarret T. Crawford, and Rachel S. Rubinstein, “Stereotype (In)accuracy in Perceptions of Groups and Individuals,” Current Directions in Psychological Science 24 (2015): 490–97.

“if you’re a Virgo in China”: Jackson G. Lu et al., “Disentangling Stereotypes from Social Reality: Astrological Stereotypes and Discrimination in China,” Journal of Personality and Social Psychology (2020), psycnet.apa.org/record/2020-19028-001.

our beliefs are cultural truisms: Gregory R. Maio and

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