Internet Cash Genie by Egir Cela (best books to read in life txt) 📖

then you need to set your standards lower so you don’t disappoint someone else’s expectations. Your goal is to exceed what is expected. In other words, over-deliver.

 

The reward? A loyal following of hard-working people that surround your business… because you have taught them you deliver more than what you promise.

 

And that alone is an extremely powerful motivation for someone to want to work with you. As opposed to your competition, who has much less to offer.

 

Moving onward…

 

 

 

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Give great customer service. Let your customers know you offer superior service. Then, let your work speak for itself.

 

When you offer great service, you don’t need to yell about it. It turns your customers off when they keep getting told what a great service they’re getting.

 

If you provide a good a product or service, it will speak for itself. Your customers will detect when you are working hard to serve them and when you are not. So don’t overdo it by yelling what a great job you do.

 

Naturally, it’s good to remind them of what they get by doing business with you, but it should not come at the expense of providing a great product. It’s a bit like “walking the talk, but not walking the walk.” You should be able to do both.

 

Show your appreciation. When you have success in your business, always show your “thanks” to the people who got you there. From customers to partners… to other workers who made it happen.

 

You can do this by:

 

Offering bonus gifts to customers. Whether it’s a special report or a discount on their next purchase. You can make money and create goodwill with this appreciation technique.

 

Give an incentive reward to sales people or affiliate marketers to thank them for their achievements and to keep it going.

 

Or just give your appreciation with a “Thank You” celebration.

 

The little effort you give to show your appreciation will go a long way in building trust and help keep your successful efforts going. It cannot be over-emphasized in importance.

 

Motivate others to action. To make sure everybody is getting a fair deal, the people who surround your business should be motivated. They should feel like they have something to gain by doing their job.

 

It’s easy to do this by having strong relationships with them and making them

aware of future possibilities.

 

Better educate your customers, employees, and others you deal with regarding your business so they can gain a full understanding and have fewer questions and doubt.

 

Make the people around your business aware of the future possibilities of growth and benefits to be offered.

 

What are your future goals? Where do you see your business going?

 

By having a clear picture to tell your customers, employees, and partners (and what it can do for them), it allows everyone to know the benefits ahead by continuing their relationship with you.

 

Show your confidence, not your doubt. If you have doubt about a deal, product, or other venture, then of course you need to resolve that doubt. But, even more, you should radiate your confidence. When people see your confidence, they will gain it too. Just like a smile, confidence is contagious.

 

Not to mention the instant amount of trust people feel when they see you know what you’re doing and aiming for.

 

Personalize your sales process. People like dealing with other people. Even on the internet where it can be impossible to get 1-on-1 interaction, you are still able to add little touches of personalization.

 

In direct response sales letters, simply writing a letter to a person using their name, such as “Dear Bob,” instead of “Dear Friend” has proven to increase response by significant amounts time and time again (sometimes hundreds of percent).

 

Why? Well, it makes the person feel like you know ‘em. It’s like somebody coming up to you on the street trying to sell you something and they say, “Hey buddy,” as compared to “Hey Roger.” One says, “Hey, I am stranger” and the other says, “Hey, I know you.”

 

Personalization with names are possible on the internet in two ways:

 

First, in email. It only takes a line of code, such as <$FirstName$>

 

for the computer to input your customer’s name into each email for you.

 

Second, you can collect the customer’s name first. Have a web page where you send visitors to that says, “Sign-Up Here To Learn About a Solution To X Problem.”

 

Then, on the next page, you can have a software script installed on your server (where your website is stored) that places the customers’ name on the following page you send them to.

 

Now, the whole sales process is personalized. So, instead of “Place Your Order Now”, you can say “Bob, Place Your Order Now!” The difference is enormous.

 

Although using a person’s name in your sales process is one of the bigger techniques you can use to improve response with personalization, there are other things you can do. These include…

 

Offer personal interaction with a live person when possible. This may just be as simple as calling the customer after an order and thanking them.

 

You should also try to make the sales process catered to each customer’s specific needs as closely as possible.

 

Make sure questions and concerns are addressed. When someone you deal with is filled with uncertainty, they are going to be skeptical of what you have to offer. Their worries prevent them from fully having faith in what you have to offer.

 

With customers, you would handle this with a customer support system...

where you address concerns throughout your whole sales process.

 

Before the customer buys, you make it clear what you are offering and how your product works. You may decide to include a FAQ section that your customers can read, as well as being upfront about what’s involved.

 

Next, after the sale, you need to make sure customers know how to make good use of your product or service and can get their questions and concerns answered.

 

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Manuals, educational reports, and getting-started videos allow customers to solve problems on their own without waiting for your business to answer them.

 

Besides your customers, you should also have a way for others involved with your business to get their questions and concerns met. You may find the best way to do this is email, having set hours you can take phone calls, or other methods depending on your size.

 

Alright, now that we’ve talked about how to secure profitable relationships, let’s talk a little bit more about what you can do with them!

 

First, there are co-promotions with other players in your market.

 

A very successful method to round up a large number of potential prospects from your market place is to team up with others and create a much bigger promotion than you could have done on your own. Examples of what you can do are:

 

Have a huge contest. Tell your customers or subscribers of your newsletter about a chance to win. Also, tell them to let their friends or colleagues know about it, while you build your marketing list.

 

With partners’ lists, it is much easier to get the word out and greatly expand the size of your promotion.

 

Send out joint endorsements to your customer lists. If you think your partner has a good product AND your list would greatly benefit from their product, then exchange endorsements and split the sales. You can even have this tied into an autoresponder so all new customers get the sales message.

 

Create up-sells for each other’s product. After the customer has decided to buy your product, let them know they can also get additional benefits with your partners’ product, and at a lower price than if he or she bought the product alone.

 

Partner to create a new product people on both of your customer lists want and desire… for bigger, larger profits.

 

If you’re an affiliate marketer, then you might create a new report to provide value to another person’s list of customers or subscribers.

In exchange for your hard work, you put your affiliate code inside.

 

If in doubt of what kind of report to create, ask the list owner what they want. After providing exactly what a list owner wants and doing a good job, then you are certain to get it distributed. It is also a good idea to provide within the report an income stream for the list owner (such as an additional product with their affiliate link or let them include any ad they want).

 

The bottom line is this…by having profitable relationships, making all these opportunities happen are now easier than ever before and might even come to you without any work on your part (at least, with regard to putting it all together).

 

Once you take advantage of partnerships, you’ll gain many other benefits as well.

 

Second, you can use your relationships to better work with employees and/or service providers you outsource work to.

 

With profitable relationships, those around you want to work harder because they know their work is going to construct a worthwhile product or provide a valuable service.

 

In addition, there is more you can do. When possible, you can offer partnerships in projects with people who help develop the product. Often, this can lead to improved quality, because each person knows their effort directly results in more money.

 

Don’t hesitate to give incentives to partners, workers, sales people, affiliates, or anybody else who helps your business grow.

 

Finally, there are your customers. When building profitable relationships with your customers, you are earning the most valuable thing you can get. It is not money, but TRUST.

 

Why is trust a lot more valuable than money?

 

The answer is simple. Trust allows you to have a lot MORE than one successful promotion. That’s because each time you offer them something

 

new, your customers know you have a quality product to offer and your response will increase.

 

Then you can use your customer relationships to have new and exciting promotions happening all the time… resulting in a huge increase in your bank account.

 

Do you see how good relationships with others can pay off? Now, accomplishing more than your competition is possible with less effort, cost, and time. And the best part is, they won’t know what hit them.

 

 

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Conclusion: How To Turn Your New Opportunity Into Reality…

 

 

By completing this e-book, you have entered a new, exclusive club… where you now have the knowledge to outsmart your competitors and dramatically grow your business FAST.

 

Out of millions of websites, you now have a powerful arsenal of proven tactics to dominate all your competition.

 

All it takes is “spying” on them, modeling their success and then simply using the strategies you’ve just learned to improve your own results.

 

By implementing these techniques and strategies, your business will expand its profits exponentially with MUCH less effort.

 

It is my deepest hope that you have not only gained a lot from reading this e-book, but you have also enjoyed it as well.

 

Wishing you much success!

 

 

 

 

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