Author's e-books - Marketing. Page - 1
This is a coursework assignment that I submitted as part of my Diploma studies with the UK's Wine and Spirits Education Trust (WSET). The assignment was to provide some background information on the Single Malt Scotch industry, as well as to perform SWOT and Marketing Mix analyses on the success of a theoretical Single Malt Scotch re-launch. There were minimum and maximum word count restrictions, and being as wordy as I am, I had to do some editing for concision (so if it reads a bit choppy at times, that's why). My submission received a grade of "Distinction", which is the highest possible.
Unfortunately, all 43 of my footnotes were lost upon uploading to BookRix, as were all of the appendix tables listing volumes and revenues by country (as well as the Y axes to the figures). Unless otherwise stated, most of the statistics cited were calculated by myself based on raw data I obtained from the "HM Revenue & Customs" database; I also prepared any figures myself. If you are interested in any sources or data, please leave a comment (as I do not always check my private messages) and I'll try to respond in a quasi-timely manner.
Enjoy!
The backbone of a country’s economic and future growth is in its small and mid-sized companies, but so many of these never survive or even make a profit. This must change today in order for a country’s future tomorrows. Tom Marquardt, The Profit Repairman®, addresses this crisis and offers over fifty rock-solid, time-tested corrective action plans in My Little Black Book to Success. By identifying core areas for businesses to increase their success rates, Tom offers proven blueprints for small to medium-sized businesses in operations, sales and marketing, human resources, and accounting departments. Drawing from his experience as a successful business owner and consultant, Tom gives hands-on, ready to implement strategies to increase the bottom line, change flat revenue growth, and save your company’s fate. If you’re a current leader or looking to become one, this is the book for you! Let the advice in My Little Black Book to Success help you stop biting your nails and start sharpening your claws today!
This is a coursework assignment that I submitted as part of my Diploma studies with the UK's Wine and Spirits Education Trust (WSET). The assignment was to provide some background information on the Single Malt Scotch industry, as well as to perform SWOT and Marketing Mix analyses on the success of a theoretical Single Malt Scotch re-launch. There were minimum and maximum word count restrictions, and being as wordy as I am, I had to do some editing for concision (so if it reads a bit choppy at times, that's why). My submission received a grade of "Distinction", which is the highest possible.
Unfortunately, all 43 of my footnotes were lost upon uploading to BookRix, as were all of the appendix tables listing volumes and revenues by country (as well as the Y axes to the figures). Unless otherwise stated, most of the statistics cited were calculated by myself based on raw data I obtained from the "HM Revenue & Customs" database; I also prepared any figures myself. If you are interested in any sources or data, please leave a comment (as I do not always check my private messages) and I'll try to respond in a quasi-timely manner.
Enjoy!
The backbone of a country’s economic and future growth is in its small and mid-sized companies, but so many of these never survive or even make a profit. This must change today in order for a country’s future tomorrows. Tom Marquardt, The Profit Repairman®, addresses this crisis and offers over fifty rock-solid, time-tested corrective action plans in My Little Black Book to Success. By identifying core areas for businesses to increase their success rates, Tom offers proven blueprints for small to medium-sized businesses in operations, sales and marketing, human resources, and accounting departments. Drawing from his experience as a successful business owner and consultant, Tom gives hands-on, ready to implement strategies to increase the bottom line, change flat revenue growth, and save your company’s fate. If you’re a current leader or looking to become one, this is the book for you! Let the advice in My Little Black Book to Success help you stop biting your nails and start sharpening your claws today!