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Copywriting is an ancient art of persuassion and is all about words and how you lay them out so people understand the value of the offer you're presenting and then hopefully the most amount of them take the quickest action possible. It's the ability to transform something that does not exist into something that can make profit and do so in hopefully 90 minutes or less.

Copywriting is an ancient art of persuassion and is all about words and how you lay them out so people understand the value of the offer you're presenting and then hopefully the most amount of them take the quickest action possible. It's the ability to transform something that does not exist into something that can make profit and do so in hopefully 90 minutes or less.