author - "Ruby Marsannay"
This is a coursework assignment that I submitted as part of my Diploma studies with the UK's Wine and Spirits Education Trust (WSET). The assignment was to provide some background information on the Single Malt Scotch industry, as well as to perform SWOT and Marketing Mix analyses on the success of a theoretical Single Malt Scotch re-launch. There were minimum and maximum word count restrictions, and being as wordy as I am, I had to do some editing for concision (so if it reads a bit choppy at times, that's why). My submission received a grade of "Distinction", which is the highest possible.
Unfortunately, all 43 of my footnotes were lost upon uploading to BookRix, as were all of the appendix tables listing volumes and revenues by country (as well as the Y axes to the figures). Unless otherwise stated, most of the statistics cited were calculated by myself based on raw data I obtained from the "HM Revenue & Customs" database; I also prepared any figures myself. If you are interested in any sources or data, please leave a comment (as I do not always check my private messages) and I'll try to respond in a quasi-timely manner.
Enjoy!
These were three provocative "drabbles" (text of 100 words or less) that were submitted for the BookRix drabble contest back in 2010. The entry won second place based on votes from readers and the Bookrix jury.
The author has since continued her studies in wine, and is currently in the process of completing her Diploma via the UK's Wine and Spirits Education Trust (WSET). Additional tasting notes will be uploaded in a separate book, accompanied by photographs of wine bottles taken by the author.
This is a coursework assignment that I submitted as part of my Diploma studies with the UK's Wine and Spirits Education Trust (WSET). The assignment was to provide some background information on the Single Malt Scotch industry, as well as to perform SWOT and Marketing Mix analyses on the success of a theoretical Single Malt Scotch re-launch. There were minimum and maximum word count restrictions, and being as wordy as I am, I had to do some editing for concision (so if it reads a bit choppy at times, that's why). My submission received a grade of "Distinction", which is the highest possible.
Unfortunately, all 43 of my footnotes were lost upon uploading to BookRix, as were all of the appendix tables listing volumes and revenues by country (as well as the Y axes to the figures). Unless otherwise stated, most of the statistics cited were calculated by myself based on raw data I obtained from the "HM Revenue & Customs" database; I also prepared any figures myself. If you are interested in any sources or data, please leave a comment (as I do not always check my private messages) and I'll try to respond in a quasi-timely manner.
Enjoy!
These were three provocative "drabbles" (text of 100 words or less) that were submitted for the BookRix drabble contest back in 2010. The entry won second place based on votes from readers and the Bookrix jury.
The author has since continued her studies in wine, and is currently in the process of completing her Diploma via the UK's Wine and Spirits Education Trust (WSET). Additional tasting notes will be uploaded in a separate book, accompanied by photographs of wine bottles taken by the author.