author - "Steve Weber"
ance by some publishing mogul? No, it was Joe Six-Pack, reacting to book recommendations from Amazon.com. The online store began suggesting the older book to millions of people whom it knew liked climbing books, based on their buying history. If you've shopped on Amazon, you've seen these recommendations yourself: People who bought this book also bought...
Many of the new readers liked Touching the Void so much, they wrote rave reviews on Amazon's site. These "amateur" book reviews, written by real climbers and armchair explorers, resonated deeply with the next wave of shoppers. More sales, more good reviews.
Ten years after the book's launch, Internet-powered word of mouth did something that no team of marketing wizards could do--it landed Touching the Void on the bestseller lists. The story was adapted for an acclaimed docudrama. Simpson, his writing career turbocharged, followed up with four successful adventure books, a novel, and lecture tours.
ance by some publishing mogul? No, it was Joe Six-Pack, reacting to book recommendations from Amazon.com. The online store began suggesting the older book to millions of people whom it knew liked climbing books, based on their buying history. If you've shopped on Amazon, you've seen these recommendations yourself: People who bought this book also bought...
Many of the new readers liked Touching the Void so much, they wrote rave reviews on Amazon's site. These "amateur" book reviews, written by real climbers and armchair explorers, resonated deeply with the next wave of shoppers. More sales, more good reviews.
Ten years after the book's launch, Internet-powered word of mouth did something that no team of marketing wizards could do--it landed Touching the Void on the bestseller lists. The story was adapted for an acclaimed docudrama. Simpson, his writing career turbocharged, followed up with four successful adventure books, a novel, and lecture tours.