And All the Earth a Grave by C. C. MacApp (the alpha prince and his bride full story free .TXT) 📖

[130]Of course everyone expected a doozy of a slump after Christmas. But our Advertising Manager, who by now was of course Sales Manager and First Vice President also, wasn't settling for any boom-and-bust. He'd been a frustrated victim of his choice of industries for so many years that now, with his teeth in something, he was going to give it the old bite. He gave people a short breathing spell to arrange their coffin payments and move the presents out of the front rooms. Then, late in January, his new campaign came down like a hundred-megatonner.

Within a week, everyone saw quite clearly that his Christmas models were now obsolete. The coffin became the new status symbol.

The auto industry was of course demolished. Even people who had enough money to buy a new car weren't going to trade in the old one and let the new one stand out in the rain. The garages were full of coffins. Petroleum went along with Autos. (Though there were those who whispered knowingly that the same people merely moved over into the new industry. It was noticeable that the center of it became Detroit.) A few trucks and buses were still being built, but that was all.

Some of the new caskets were true works of art. Others—well, there was variety. Compact models appeared, in which the occupant's feet were to be doubled up alongside his ears. One manufacturer pushed a circular model, claiming that by all the laws of nature the foetal position was the only right one. At the other extreme were virtual houses, ornate and lavishly equipped. Possibly the largest of all was the "Togetherness" model, triangular, with graduated recesses for Father, Mother, eight children (plus two playmates), and, in the far corner beyond the baby, the cat.

The slump was over. Still, economists swore that the new boom couldn't last either. They reckoned without the Advertising Manager, whose eyes gleamed brighter all the time. People already had coffins, which they polished and kept on display, sometimes in the new "Coffin-ports" being added to houses. The Advertising Manager's reasoning was direct and to the point. He must get people to use the coffins; and now he had all the money to work with that he could use.

The new note was woven in so gradually that it is not easy to put a finger on any one ad and [131]say, "It began here." One of the first was surely the widely-printed one showing a tattooed, smiling young man with his chin thrust out manfully, lying in a coffin. He was rugged-looking and likable (not too rugged for the spindly-limbed to identify with) and he oozed, even though obviously dead, virility at every pore. He was probably the finest-looking corpse since Richard the Lion-Hearted.

Neither must one overlook the singing commercials. Possibly the catchiest of these, a really cute little thing, was achieved by jazzing up the Funeral March.

It started gradually, and it was all so un-violent that few saw it as suicide. Teen-agers began having "Popping-off parties". Some of their elders protested a little, but adults were taking it up too. The tired, the unappreciated, the ill and the heavy-laden lay down in growing numbers and expired. A black market in poisons operated for a little while, but soon pinched out. Such was the pressure of persuasion that few needed artificial aids. The boxes were very comfortable. People just closed their eyes and exited smiling.

The Beatniks, who had their own models of coffin—mouldy, scroungy, and without lids, since the Beatniks insisted on being seen—placed their boxes on the Grant Avenue in San Francisco. They died with highly intellectual expressions, and eventually were washed by the gentle rain.

Of course there were voices shouting calamity. When aren't there? But in the long run, and not a very long one at that, they availed naught.

It isn't hard to imagine the reactions of the rest of the world. So let us imagine a few.

The Communist Block immediately gave its Stamp of Disapproval, denouncing the movement as a filthy Capitalist Imperialist Pig plot. Red China, which had been squabbling with Russia for some time about a matter of method, screamed for immediate war. Russia exposed this as patent stupidity, saying that if the Capitalists wanted to die, warring upon them would only help them. China surreptitiously tried out the thing as an answer to excess population, and found it good. It also appealed to the well-known melancholy facet of Russian nature. Besides, after pondering for several days, the Red Bloc decided it could not afford to fall behind in anything, so it started its own program, explaining with much logic how it differed.

An elderly British philosopher endorsed the movement, on the grounds that a temporary [132]setback in Evolution was preferable to facing up to anything.

The Free Bloc, the Red Bloc, the Neutral Bloc and such scraps as had been too obtuse to find themselves a Bloc were drawn into the whirlpool in an amazingly short time, if in a variety of ways. In less than two years the world was rid of most of what had been bedeviling it.

Oddly enough, the country where the movement began was the last to succumb completely. Or perhaps it is not so odd. Coffin-maker to the world, the American casket industry had by now almost completely automated box-making and gravedigging, with some interesting assembly lines and packaging arrangements; there still remained the jobs of management and distribution. The President of General Mortuary, an ebullient fellow affectionately called Sarcophagus Sam, put it well. "As long as I have a single prospective customer, and a single Stockholder," he said, mangling a stogie and beetling his brows at the one reporter who'd showed up for the press conference, "I'll try to put him in a coffin so I can pay him a dividend."

Finally, though, a man who thought he must be the last living human, wandered contentedly about the city of Denver looking for the coffin he liked best. He settled at last upon a rich mahogany number with platinum trimmings, an Automatic Self-Adjusting Cadaver-contour Innerspring Wearever-Plastic-Covered Mattress with a built in bar. He climbed in, drew himself a generous slug of fine Scotch, giggled as the mattress prodded him exploringly, closed