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Title: The Art of Money Getting
or Golden Rules for Making Money
Author: P. T. Barnum
Release Date: July, 2005 [EBook #8581]
[Yes, we are more than one year ahead of schedule]
[This file was first posted on July 25, 2003]
[Date last updated: August 29, 2006]
Edition: 10
Language: English
Character set encoding: ASCII
*** START OF THE PROJECT GUTENBERG EBOOK THE ART OF MONEY GETTING ***
Produced by Wayne N. Keyser in honor of his Parents,
Clifton B. and Esther N. Keyser
The Art of Money Getting or Golden Rules for Making Money
by P.T. Barnum
In the United States, where we have more land than people, it is not at
all difficult for persons in good health to make money. In this
comparatively new field there are so many avenues of success open, so
many vocations which are not crowded, that any person of either sex who
is willing, at least for the time being, to engage in any respectable
occupation that offers, may find lucrative employment.
Those who really desire to attain an independence, have only to set
their minds upon it, and adopt the proper means, as they do in regard to
any other object which they wish to accomplish, and the thing is easily
done. But however easy it may be found to make money, I have no doubt
many of my hearers will agree it is the most difficult thing in the
world to keep it. The road to wealth is, as Dr. Franklin truly says, “as
plain as the road to the mill.” It consists simply in expending less
than we earn; that seems to be a very simple problem. Mr. Micawber, one
of those happy creations of the genial Dickens, puts the case in a
strong light when he says that to have annual income of twenty pounds
per annum, and spend twenty pounds and sixpence, is to be the most
miserable of men; whereas, to have an income of only twenty pounds, and
spend but nineteen pounds and sixpence is to be the happiest of mortals.
Many of my readers may say, “we understand this: this is economy, and we
know economy is wealth; we know we can’t eat our cake and keep it also.”
Yet I beg to say that perhaps more cases of failure arise from mistakes
on this point than almost any other. The fact is, many people think they
understand economy when they really do not.
True economy is misapprehended, and people go through life without
properly comprehending what that principle is. One says, “I have an
income of so much, and here is my neighbor who has the same; yet every
year he gets something ahead and I fall short; why is it? I know all
about economy.” He thinks he does, but he does not. There are men who
think that economy consists in saving cheese-parings and candle-ends, in
cutting off two pence from the laundress’ bill and doing all sorts of
little, mean, dirty things. Economy is not meanness. The misfortune is,
also, that this class of persons let their economy apply in only one
direction. They fancy they are so wonderfully economical in saving a
half-penny where they ought to spend twopence, that they think they can
afford to squander in other directions. A few years ago, before kerosene
oil was discovered or thought of, one might stop overnight at almost any
farmer’s house in the agricultural districts and get a very good supper,
but after supper he might attempt to read in the sitting-room, and would
find it impossible with the inefficient light of one candle. The
hostess, seeing his dilemma, would say: “It is rather difficult to read
here evenings; the proverb says ‘you must have a ship at sea in order to
be able to burn two candles at once;’ we never have an extra candle
except on extra occasions.” These extra occasions occur, perhaps, twice
a year. In this way the good woman saves five, six, or ten dollars in
that time: but the information which might be derived from having the
extra light would, of course, far outweigh a ton of candles.
But the trouble does not end here. Feeling that she is so economical in
tallow candies, she thinks she can afford to go frequently to the
village and spend twenty or thirty dollars for ribbons and furbelows,
many of which are not necessary. This false connote may frequently be
seen in men of business, and in those instances it often runs to
writing-paper. You find good businessmen who save all the old envelopes
and scraps, and would not tear a new sheet of paper, if they could avoid
it, for the world. This is all very well; they may in this way save five
or ten dollars a year, but being so economical (only in note paper),
they think they can afford to waste time; to have expensive parties, and
to drive their carriages. This is an illustration of Dr. Franklin’s
“saving at the spigot and wasting at the bung-hole;” “penny wise and
pound foolish.” Punch in speaking of this “one idea” class of people
says “they are like the man who bought a penny herring for his family’s
dinner and then hired a coach and four to take it home.” I never knew a
man to succeed by practising this kind of economy.
True economy consists in always making the income exceed the out-go.
Wear the old clothes a little longer if necessary; dispense with the new
pair of gloves; mend the old dress: live on plainer food if need be; so
that, under all circumstances, unless some unforeseen accident occurs,
there will be a margin in favor of the income. A penny here, and a
dollar there, placed at interest, goes on accumulating, and in this way
the desired result is attained. It requires some training, perhaps, to
accomplish this economy, but when once used to it, you will find there
is more satisfaction in rational saving than in irrational spending.
Here is a recipe which I recommend: I have found it to work an excellent
cure for extravagance, and especially for mistaken economy: When you
find that you have no surplus at the end of the year, and yet have a
good income, I advise you to take a few sheets of paper and form them
into a book and mark down every item of expenditure. Post it every day
or week in two columns, one headed “necessaries” or even “comforts”, and
the other headed “luxuries,” and you will find that the latter column
will be double, treble, and frequently ten times greater than the
former. The real comforts of life cost but a small portion of what most
of us can earn. Dr. Franklin says “it is the eyes of others and not our
own eyes which ruin us. If all the world were blind except myself I
should not care for fine clothes or furniture.” It is the fear of what
Mrs. Grundy may say that keeps the noses of many worthy families to the
grindstone. In America many persons like to repeat “we are all free and
equal,” but it is a great mistake in more senses than one.
That we are born “free and equal” is a glorious truth in one sense, yet
we are not all born equally rich, and we never shall be. One may say;
“there is a man who has an income of fifty thousand dollars per annum,
while I have but one thousand dollars; I knew that fellow when he was
poor like myself; now he is rich and thinks he is better than I am; I
will show him that I am as good as he is; I will go and buy a horse and
buggy; no, I cannot do that, but I will go and hire one and ride this
afternoon on the same road that he does, and thus prove to him that I am
as good as he is.”
My friend, you need not take that trouble; you can easily prove that you
are “as good as he is;” you have only to behave as well as he does; but
you cannot make anybody believe that you are rich as he is. Besides, if
you put on these “airs,” add waste your time and spend your money, your
poor wife will be obliged to scrub her fingers off at home, and buy her
tea two ounces at a time, and everything else in proportion, in order
that you may keep up “appearances,” and, after all, deceive nobody. On
the other hand, Mrs. Smith may say that her next-door neighbor married
Johnson for his money, and “everybody says so.” She has a nice one-thousand dollar camel’s hair shawl, and she will make Smith get her an
imitation one, and she will sit in a pew right next to her neighbor in
church, in order to prove that she is her equal.
My good woman, you will not get ahead in the world, if your vanity and
envy thus take the lead. In this country, where we believe the majority
ought to rule, we ignore that principle in regard to fashion, and let a
handful of people, calling themselves the aristocracy, run up a false
standard of perfection, and in endeavoring to rise to that standard, we
constantly keep ourselves poor; all the time digging away for the sake
of outside appearances. How much wiser to be a “law unto ourselves” and
say, “we will regulate our out-go by our income, and lay up something
for a rainy day.” People ought to be as sensible on the subject of
money-getting as on any other subject. Like causes produces like
effects. You cannot accumulate a fortune by taking the road that leads
to poverty. It needs no prophet to tell us that those who live fully up
to their means, without any thought of a reverse in this life, can never
attain a pecuniary independence.
Men and women accustomed to gratify every whim and caprice, will find it
hard, at first, to cut down their various unnecessary expenses, and will
feel it a great self-denial to live in a smaller house than they have
been accustomed to, with less expensive furniture, less company, less
costly clothing, fewer servants, a less number of balls, parties,
theater-goings, carriage-ridings, pleasure excursions, cigar-smokings,
liquor-drinkings, and other extravagances; but, after all, if
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