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Quarterly 41 (1996): 301–13.

in an “e-group”: Elizabeth Widdicombe, “Prefrosh E-group Connected Class of ’03,” Harvard Crimson, June 5, 2003, www.thecrimson.com/article/2003/6/5/prefrosh-e-group-connected-class-of-03; Scott A. Golder, “Re: ‘Alone in Annenberg? First-Years Take Heart,’” Harvard Crimson, September 17, 1999, www.thecrimson.com/article/1999/9/17/letters-begroup-an-important-link-connecting.

support for the Black Lives Matter movement: Nate Cohn and Kevin Quealy, “How Public Opinion Has Moved on Black Lives Matter,” New York Times, June 10, 2020, www.nytimes.com/interactive/2020/06/10/upshot/black-lives-matter-attitudes.html.

role that wildfires play in the life cycles of forests: Kathryn Schulz, “The Story That Tore Through the Trees,” New York Magazine, September 9, 2014, nymag.com/arts/books/features/mann-gulch-norman-maclean-2014-9/index.html.

Chapter 1. A Preacher, a Prosecutor, a Politician, and a Scientist Walk into Your Mind

“Progress is impossible without change”: George Bernard Shaw, Everybody’s Political What’s What? (London: Constable, 1944).

Mike Lazaridis has had a defining: Jacquie McNish and Sean Silcoff, Losing the Signal: The Untold Story behind the Extraordinary Rise and Spectacular Fall of BlackBerry (New York: Flatiron Books, 2015).

the fastest-growing company: “100 Fastest-Growing Companies,” CNN Money, August 31, 2009, money.cnn.com/magazines/fortune/fortunefastestgrowing/2009/full_list/.

five times as much information: Richard Alleyne, “Welcome to the Information Age—174 Newspapers a Day,” Daily Telegraph, February 11, 2011, www.telegraph.co.uk/news/science/science-news/8316534/Welcome-to-the-information-age-174-newspapers-a-day.html.

medical knowledge was doubling: Peter Densen, “Challenges and Opportunities Facing Medical Education,” Transactions of the American Clinical and Climatological Association 122 (2011): 48–58.

become more extreme: Joshua J. Clarkson, Zakary L. Tormala, and Christopher Leone, “A Self-Validation Perspective on the Mere Thought Effect,” Journal of Experimental Social Psychology 47 (2011): 449–54.

and more entrenched: Jamie Barden and Richard E. Petty, “The Mere Perception of Elaboration Creates Attitude Certainty: Exploring the Thoughtfulness Heuristic,” Journal of Personality and Social Psychology 95 (2008): 489–509.

such subjects as Cleopatra’s roots: W. Ralph Eubanks, “How History and Hollywood Got ‘Cleopatra’ Wrong,” NPR, November 1, 2010, www.npr.org/templates/story/story.php?storyId=130976125.

tyrannosaurs had colorful feathers: Jason Farago, “T. Rex Like You Haven’t Seen Him: With Feathers,” New York Times, March 7, 2019, www.nytimes.com/2019/03/07/arts/design/t-rex-exhibition-american-museum-of-natural-history.html; Brigit Katz, “T. Rex Was Likely Covered in Scales, Not Feathers,” Smithsonian, June 8, 2017, www.smithsonianmag.com/smart-news/t-rex-skin-was-not-covered-feathers-study-says-180963603.

sound waves can activate the visual cortex: Alix Spiegel and Lulu Miller, “How to Become Batman,” Invisibilia, NPR, January 23, 2015, www.npr.org/programs/invisibilia/378577902/how-to-become-batman.

“blowing smoke up your arse”: Sterling Haynes, “Special Feature: Tobacco Smoke Enemas,” BC Medical Journal 54 (2012): 496–97.

the Ponzi scheme: Stephen Greenspan, “Why We Keep Falling for Financial Scams,” Wall Street Journal, January 3, 2009, www.wsj.com/articles/SB123093987596650197.

mindsets of three different professions: Philip E. Tetlock, “Social Functionalist Frameworks for Judgment and Choice: Intuitive Politicians, Theologians, and Prosecutors,” Psychological Review 109 (2002): 451–71.

we marshal arguments: Hugo Mercier and Dan Sperber, “Why Do Humans Reason? Arguments from an Argumentative Theory,” Behavioral and Brain Sciences 34 (2011): 57–74.

guilty of “knee-jerk cynicism”: Stephen Greenspan, “Fooled by Ponzi (and Madoff): How Bernard Madoff Made Off with My Money,” eSkeptic, December 23, 2008, www.skeptic.com/eskeptic/08-12-23/#feature.

why we get duped: Greg Griffin, “Scam Expert from CU Expertly Scammed,” Denver Post, March 2, 2009, www.denverpost.com/2009/03/02/scam-expert-from-cu-expertly-scammed.

scientist is not just a profession: George A. Kelly, The Psychology of Personal Constructs, vol. 1, A Theory of Personality (New York: Norton, 1955); Brian R. Little, Who Are You, Really? The Surprising Puzzle of Personality (New York: Simon & Schuster, 2017).

view startups through a scientist’s goggles: Arnaldo Camuffo et al., “A Scientific Approach to Entrepreneurial Decision Making: Evidence from a Randomized Control Trial,” Management Science 66 (2020): 564–86.

when business executives compete: Mark Chussil, “Slow Deciders Make Better Strategists,” Harvard Business Review, July 8, 2016, hbr.org/2016/07/slow-deciders-make-better-strategists.

“To punish me”: Walter Isaacson, Einstein: His Life and Universe (New York: Simon & Schuster, 2007).

faster at recognizing patterns: David J. Lick, Adam L. Alter, and Jonathan B. Freeman, “Superior Pattern Detectors Efficiently Learn, Activate, Apply, and Update Social Stereotypes,” Journal of Experimental Psychology: General 147 (2018): 209–27.

the smarter you are: Dan M. Kahan, Ellen Peters, Erica C. Dawson, and Paul Slovic, “Motivated Numeracy and Enlightened Self-Government,” Behavioural Public Policy 1 (2017): 54–86.

One is confirmation bias: Raymond S. Nickerson, “Confirmation Bias: A Ubiquitous Phenomenon in Many Guises,” Review of General Psychology 2 (1998): 175–220.

The other is desirability bias: Ben M. Tappin, Leslie van der Leer, and Ryan T. McKay, “The Heart Trumps the Head: Desirability Bias in Political Belief Revision,” Journal of Experimental Psychology: General 146 (2017): 1143–49; Ziva Kunda, “The Case for Motivated Reasoning,” Psychological Bulletin 108 (1990): 480–98.

“I’m not biased” bias: Emily Pronin, Daniel Y. Lin, and Lee Ross, “The Bias Blind Spot: Perceptions of Bias in Self versus Others,” Personality and Social Psychology Bulletin 28 (2002): 369–81.

smart people are more likely: Richard F. West, Russell J. Meserve, and Keith E. Stanovich, “Cognitive Sophistication Does Not Attenuate the Bias Blind Spot,” Journal of Personality and Social Psychology 103 (2012): 506–19.

being actively open-minded: Keith E. Stanovich and Maggie E. Toplak, “The Need for Intellectual Diversity in Psychological Science: Our Own Studies of Actively Open-Minded Thinking as a Case Study,” Cognition 187 (2019): 156–66; Jonathan Baron et al., “Why Does the Cognitive Reflection Test (Sometimes) Predict Utilitarian Moral Judgment (and Other Things)?,” Journal of Applied Research in Memory and Cognition 4 (2015): 265–84.

sharper logic and stronger data: Neil Stenhouse et al., “The Potential Role of Actively Open-Minded Thinking in Preventing Motivated Reasoning about Controversial Science,” Journal of Environmental Psychology 57 (2018): 17–24.

“to move from one extreme”: Mihaly Csikszentmihalyi, Creativity: Flow and the Psychology of Discovery and Invention (New York: HarperCollins, 1996).

study of highly creative architects: Donald W. Mackinnon, “The Nature and Nurture of Creative Talent,” American Psychologist 17 (1962): 484–95.

Experts assessed American presidents: Dean Keith Simonton, “Presidential IQ, Openness, Intellectual Brilliance, and Leadership: Estimates and Correlations for 42 U.S. Chief Executives,” Political Psychology 27 (2006): 511–26.

the fat-cat syndrome: Jane E. Dutton and Robert B. Duncan, “The Creation of Momentum for Change through the Process of Strategic Issue Diagnosis,” Strategic Management Journal (May/June 1987): 279–95.

“It’s an iconic product”: Jacquie McNish, “RIM’s Mike Lazaridis Walks Out of BBC Interview,” Globe and Mail, April 13, 2011, www.theglobeandmail.com/globe-investor/rims-mike-lazaridis-walks-out-of-bbc-interview/article1322202.

“The keyboard is one of the reasons”: Sean Silcoff, Jacquie McNish, and Steve Laurantaye, “How BlackBerry Blew It,” Globe and Mail, September 27, 2013, www.theglobeandmail.com/report-on-business/the-inside-story-of-why-blackberry-is-failing/article14563602/.

“We laughed and said”: Jonathan S. Geller, “Open Letter to BlackBerry Bosses: Senior RIM Exec Tells All as Company Crumbles Around Him,” BGR, June 30, 2011, bgr.com/2011/06/30/open-letter-to-blackberry-bosses-senior-rim-exec-tells-all-as-company-crumbles-around-him.

what resurrected Apple: Personal interviews with Tony Fadell, June

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