Life, on the Line Grant Achatz (books to read to increase intelligence .TXT) đ
- Author: Grant Achatz
Book online «Life, on the Line Grant Achatz (books to read to increase intelligence .TXT) đ». Author Grant Achatz
âSounds fair. But I am chef/owner. It means something to me. Itâs the dream of every chef and has been mine since I was a little kid.â Grant said this with real emotion.
âOkay. Chef/owner. Iâm just calling you âGâ from now on,â I said, laughing.
âNo. Donât.â
CHAPTER 15
Once we got rolling on the business plan, things flowed. Every day I would write up ideasâabout the dining room, our identity, serviceware ideas for Martin, and anything else that came to mindâand e-mail them to Nick. He would send me just as many drafts regarding raising money, equity splits, cash flow projections, and build-out costs. Then we would simply comment on each otherâs work. It was efficient and satisfying to work in this way while still running Trio at full tilt. We sent literally dozens of messages a day.
We discussed names for the restaurant all the time. Ideas like Avant-Garde and Achatz and Grant came from Nick. But I didnât want an eponymous restaurant. I wanted a name that meant something about the philosophy of the place. Then I remembered that a cook had mentioned the word âAlineaâ to me. It was that funny, backward âpâ symbol that indicated a new paragraph or a new train of thought. I hastily put together a list of names in an e-mail, snuck âAlineaâ in the middle, and sent it to Nick. His reply was quick: âChef. I Googled âAlinea,â and itâs the best possible name for our restaurant. The rest of the names are okay. But that one is great. We are done.â
We had a name we loved right from the beginning. We did not, however, have the most important thingâan actual building.
When I sent Nick ideas for dining room and kitchen layouts, he would simply write back, âFantastic but largely irrelevant until we find a building. To a certain extent, what we find, and what we can afford, will dictate the design.â
I didnât like the sound of that. I imagined a great blank canvas where I could create the space I wanted without limitation. I was free to think of tables that came out of walls without legs, dining spaces that could transform over the course of an evening, and a kitchen that was a series of open work surfaces flexible enough to accommodate any station at any time. Whenever I brought up such ideas, however, Nick seemed to shoot them down, and it was getting more than a bit annoying.
On a Monday morning at ten sharp Nick was out in front of my house in Evanston. He wanted to meet early, before our meeting with a broker. I got in the front seat and he handed me a set of huge maps.
âDagmara blew these up at Kinkoâs. These are the neighborhoods we will likely want to locate Alinea in: Lincoln Park. Gold Coast. Michigan Avenue offshoots, maybe the gallery district in River West, maybe West Randolph Street. How well do you know Chicago?â
âI spend a hundred hours a week in a kitchen. Before that I lived in Napa, before that in Michigan.â
âI thought you worked at Trotterâs?â he asked.
âYeah, for a whole eight weeks.â
âWell, weâre screwed then. Iâve lived here my whole life and I get lost five blocks from my house,â he said, laughing. âAnyway, Dagmara knows Iâm a directional idiot, so she gave me these maps and three highlightersâred, yellow, green. Mark the good ones in green. Pretty basic, but at least weâll have an idea of which streets might work and which wonât.â
âSo we just drive around?â
âYeah. Letâs just drive around and see what strikes you.â
We headed east toward Sheridan Road, then south at Lake Shore Drive through Rogers Park and into Chicago. The first place we landed was Lincoln Park.
âThis is currently the most upscale neighborhood in Chicago. Used to be the Gold Coast over by the lake and Dearborn east of here. I guess it still is, but now all the younger families with money are building or buying around here. Everything is getting torn down and rebuilt, most of the time on multiple lots.â He pointed to a massive house on a beautiful, tree-lined street. âWhat do you figure that costs, Chef?â
âI have no idea. Looks sweet, though. Seven fifty? A million?â
âHa. Three and a half to four is my guess. Could be more; I canât see what kind of yard they have back there. Lots are going for eight hundred at least. No house, just the land.â
âWho the hell is buying them?â I really couldnât fathom it.
âGuys like me!â He laughed at his joke.
âIâm clearly in the wrong profession.â
We turned off the residential street and on to Armitage. âAnd there is Trotterâs, G.â
I hadnât been back since I left, and it all felt so different from this perspective. âWell, we canât locate around here. That would just be stupid. We canât be so close to Trotterâs.â
âWhy not? Letâs just buy out McShaneâs Exchange across the street from Trotterâs and call the place âFuckedâ instead of Alinea.â
He was waiting to deliver the punch line so I played along. âFucked? As in we are fucked for doing this?â
âNo, Chef. Fucked as in ÊčF-U-C-T.Êč Fuck You, Charlie Trotter.â He wailed with laughter, practically drooling.
I smiled but tried not to laugh. âYou wonât hear me repeating that.â
âCome on, Chef. Youâll kick his ass. Heâs been here fifteen years. One of the best meals I ever had was at Trotterâs in 1994. It opened my eyes to haute cuisine. But it hasnât changed much except to put in more tables, and thatâs never a good thing. Every fifteen or twenty years a new kid comes to town and takes over. Youâre that kid. Twenty years from now, some kid will kick your ass. Itâs the way of the world.â
We went
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