Ultimate Website Guide by Roger Keyserling (bill gates book recommendations txt) 📖

“Everything you need to know about how to build a website, Free, I have read that before many times. Unfortunately, that is not really possible... Almost free, Yes. Each website is different some businesses only need a basic site. It Is Possible to use this guide and Find What You Need!" - Roger Keyserling

Whether you are selling products or services, old-fashioned marketing methods are not as useful as they were in the past. Whether your business is large or small, there are reasons you need a website.

Visibility

Your business can only succeed if people know about it. As more people today look for information on the internet, your business needs to be visible in search engines.

When potential customers want specific goods and services, they click on links in the search engine. This should take the person to a well-designed website. However, if you want the full advantages of a website, people need to be able to find it. As customers generally click on the first links they see, your website must have a high rank in search engines. Most people are too busy and impatient to scroll through pages of results.

Visibility is one of the main reasons you should not design your own website. For a website to achieve a high ranking, SEO is the key. Only someone who is experienced in search engine optimization can create a website that reaches the top of the page. When your business is one of the first a customer sees, he or she will want to know what you have to offer. Customers will choose your business over other similar businesses.

Reputation

Your reputation has much to do with your success. In too many cases, all it takes is one disgruntled customer or a troll to damage the reputation of a good company. You may not know how to deal with reputation management, or may not even know when bad reviews about your company are on the web.

SEO experts are knowledgeable about reputation management. This information can provide the edge you need to develop and maintain a good reputation. When potential customers read positive reviews, they will have confidence and know they can trust you. You will be more likely to gain more customers.

Interest

E-commerce does not need to be complicated. However, you want people to be interested in your site. The best websites are visually attractive, contain plenty of useful information, and are easy to navigate. Interesting sites include tips so customers can choose the products they want, and graphics so they can see what items look like before they place an order.

If you think about it, there have been times you visited a website but did not stay for long. Perhaps there was too much text, the wrong colors, or you could not find what you wanted. You do not need to worry about your customers facing these issues. You can have a nice site that encourages people to read, browse, and order.

An Easy Step For Great Results

Whether your business is new and you want to attract customers as quickly as possible, or whether it has existed for a while and is not as successful as you had hoped, there is a simple way to give yourself an edge and turn potential customers in your direction.

E-commerce websites are today's approach to advertising. When customers view your site, they will be encouraged to order from you. They will tell their friends and neighbors about your website, too. You can avoid all the frustration that comes with placing ads in print publications and take the modern approach that is much more effective. You will be proud of your beautiful new website, and delighted when your business starts to grow.

Design and Build the Website Basics:

1. Select or create the theme which represents the look and feel of your entire website. It is important to make a theme because this will make your website cohesive and tie all of the web pages together. The benefit of using a Content Management System is that it has predetermined themes that you can choose from and customize.

2. Add pictures and graphics for visual appeal. Caution: Don’t go overboard because that can slow down the navigation on the website.

3. Use add‐ons (sometimes referred to as widgets) to add capabilities to your website like calendars, surveys, links to social media sites, a shopping cart, etc.

Keep These Tips In Mind

Easy-to-find contact information
You wouldn't want to lose a customer to a competitor just because you made it difficult for them to get in touch with you. Not every online visitor has the patience to click through every page on your website to find the contact information

Choose simple, sensible Web address and email to match
Don't make things complicated. Your domain name is like your brand. It should be easy for a user to type it into a Web browser or an e-mail address

A visible call to action
Tell the online visitors literally what you want them to do with clear tones of commend. For instance, you may want them to call you now for a free quote, or sign up to your exclusively online coupons, or add products to the online shopping cart, etc. Call attention to your suggestion using special buttons or highlighting the text, for example, helps to get the attention too.

We Use Strikingly Websites which is free and you will need to get an account with them.

Practice by setting up a personal website, often just your name (first-last) Do not make your business website, I will not have access to it! When in Zoom Only I would If You Do! I set up and transfer your business website from my system when completed.

Hint: Set it up with the same email and you wish to use for your website

HOMEPAGE

This is the page most people will see first, and as such, it should tell everyone who you are and what your company does. The content on your homepage should be intriguing enough to capture the attention of your visitors within seconds. Your homepage needs to be well-designed, load fast, and look professional. There are studies that show that you have 0.05 seconds to convince people to stay on your website.

What to include:

A short description of who you are and what you do, a brief explanation of your services and products, and perhaps some bullet points on how you can help your potential customer or client.

ABOUT

People do business with other people, and visitors want to learn a bit more about who the people are behind the company. The about page is often one of the most visited pages on any website. This page should give a brief summary of who you are, your company history and what isolates you from the competition.

What to include:

A summary of your company, whom it employs (with biographies and pictures of the staff, or just yourself if you are a sole proprietor), any special achievements you received, and the ways you differ from others that provide the same product or service.

SERVICES (IF YOU OFFER SERVICES)

Here you can list details about the services you provide. Begin the page with a summary of your services prior to outlining them. If your services are vast and their descriptions are quite extensive, consider dividing them into sections, as well as adding a link to a landing page, where readers can learn more about a particular service.

What to include:

A synopsis of services presented, bullet points of services with short explanations, links to learn more about specialized services (if you desire), the advantages of using your services, and how they differ from the services your competition offers.

PRODUCTS (IF YOU OFFER PRODUCTS)

This is your chance to offer details about the products you sell. Begin the page with a short summary of your products before listing them. If you sell multiple products and have extensive information on each product, consider dividing them into categories and adding a link to their product pages.

What to include:

An outline of products available, short descriptions of each product, links to product pages that contain more information, what the customer can expect by purchasing those products, and why customers should buy those products from you, rather than your competition.

FAQ

The FAQ page is your space to answer the most frequent questions you are asked. The frequently asked questions (FAQ) page will tell everyone – on one page – what they need to know. This will save you time answering those same questions on an individual basis. Provide honest answers for each one. Your answers should be a call to action and persuade a potential customer to take the next step and buy whatever you’re selling.

What to include:

The most common questions you are most frequently asked should be on this page. Such questions should also remove any doubts a customer may have, in order to make them feel secure enough to make a purchase from you.

TESTIMONIALS / REVIEWS

This is your chance to show off positive reviews your company has received. Where possible, include photos and contact info of the author (a link to their social media account, not their personal phone number). This will add authenticity to each testimonial. Anyone can write a review, but those with photos of real people can be traced to actual source credibility and establishes trust.

What to include:

A brief paragraph of praise from customers, perhaps as long as a sentence or two. Include photos and contact info of the reviewer, preferably with a headline above each testimonial, to catch a customer’s eye.

CONTACT

Your contact page shows potential customers all the ways they can get in touch with you. It is also important to have your phone number, email address, and physical mailing address on the footer throughout all of your website pages, where possible.

What to include:

All of your social media accounts, your mailing address, phone and fax number, email address, and even your business hours. Some companies prefer using a contact form instead of listing their email address for spam prevention purposes.

Keywebco Graphics Create brand recognition!

Your site is essentially your company’s home online.

That means it needs to be an accurate representation of your brand. And beyond that, it needs to be memorable enough that users will return after their first visit.

After all, many of your visitors won’t be ready to make a purchase or other major conversion during their first visit — and they need to remember your company in order to come back and take those actions.

Fortunately, color increases brand recognition by 80%.

So, if your company already has an established color scheme, it’s essential to include this in your site’s design. This will make it much easier for visitors to immediately connect it with other places they’ve seen your brand.

Motion graphics, when properly used, can draw people in with engaging, interesting, and subtle actions, and help to make sure they stick around your site. Done improperly, they can distract, repel, or overwhelm a visitor.

The purpose of your animation is related to how your audience is interacting with your site. Generally, there are three common ways to use animation online:

1. State change: This animation reflects user interaction and shows that an object on the site has changed because someone has hovered over a section or clicked. It makes for softer transitions.

2. Emphasis: These animations draw attention to a specific piece of the action in order to propel a user to engage further with your site. They’re useful for high consideration zones of your site, such as a call-to-action or to highlight a specific piece of information you want to communicate.

3. Reveal: Some animations work to hide information (like menus) at the side or bottom of a site and can be called upon to appear as if by magic. This keeps information organized and