Business English and Rubrics Testing in ELT by Dr. R. Ramesh (ebook smartphone txt) 📖

/> _______________________________________________________
Thanking you,
__________________ _________________
__________________ _________________

Task 2:
Journalist, General Manager, Accountant, Sales Executives.
Choose any of the job given above and list out the duties and skills required for the chosen job. Repeat this for all the jobs given above.
Answers:

a. SALES EXECUTIVES
Duties: Maximize the sales of company product or service, ensure the commercial success of the company, involve with identifying new markets and business opportunities, and increase sales production in many difficult and different settings.
Skills: They should have good convincement power and communication skills. They should posse’s high team spirit.


b. JOURNALIST
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________


c. GENERAL MANAGER
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________


d. ACCOUNTANT
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________

Task 3: Rearrange the sentences.
Re arrange the following sentences, in which the companies carry out in its process of Recruiting Staff.
1. The firm sends out letters to the people inviting them for interview.
2. The applicant starts receiving applications contains details about the interview and the format of interview.
3. At the end of a process, the decision has to be made whom to appoint.
4. The firm advertises the post on a local, regional, national depending on the type of job.
5. Management makes sure that the job required is made clear in the firm.
6. The application has to be screened.
7. The selection team gives a rank order of whom they would most like to appoint.
8. Person specification will provide the applicant with details that the firm is seeking
9. Appointment is made to the applicant with a written confirmation.
10. The listed people will be the group of applicants to be invited for interview.
11. The firm will also draw up a long list (or) short list.
12. Job description will have been drawn up based on an analysis of the job.
Answers:

1. Make sure that the job required is made clear in the firm.
2. Job description will have been drawn up based on an analysis of the job.
3. ________________________________________________________
4. ________________________________________________________
5. ________________________________________________________
6. ________________________________________________________
7. ________________________________________________________
8. ________________________________________________________
9. ________________________________________________________
10. ________________________________________________________
11. ________________________________________________________
12. ________________________________________________________

Task 4: Vocabulary:
Match the term with its definition.
1. Job description - Details about the qualification and employment history of applicant
2. Curriculam vitae - Details about of what the job entails
3. Applicant - Cover letter sent along with C.V.
4. Application form - Method to choose right candidate for Job.
5. Interview - Person competing for a job
Answers:
1. Job description - Details about of what the job entails
2. Curriculam Vitae -
3. Applicant -
4. Application form -
5. Interview -

II. Business topics: The Products / Sales
Task 1: Description of the product:
Choose any object in the classroom as secret and write the brief description of that object, while reading the description, others in the class should find out what that object is?
Hint: Description focus on the size, shape, materials, design, function and its features.

Answer:
Student 1:
It is considered as one of the most important teaching aid in class room. It is rectangle in shape. It’s made up of stone and coated black in colour. It is used for writing while teaching.
Answer: Black board

Student 2:
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
Answer: _________________

 
Task 2:
Analyze and find out any 10 solutions about ‘How to increase product sales?’
Answers:
To increase product sales
1. Zero % finance
2. Free delivery
3. _______________
4. _______________
5. _______________
6. _______________

Task 3:
List out the names of “retailers own brands” and “manufactures well- known makes” and also analyze the advantage and disadvantage of retailers and manufactures brand.
Answers:
Retailers Own Brand
Advantages Disadvantages
• No advertisement
• ____________________
• ____________________
• ____________________
• ____________________ • Low price, low profit margin
• ____________________
• ____________________
• ____________________
• ____________________

Manufacturers well - known makes
Advantages Disadvantages
• Control of price
• ____________________
• ____________________
• ____________________
• ____________________ • Retailers less interest
• ____________________
• ____________________
• ____________________
• ____________________

Task 4: Role play
Imagine student A, as Production Manager, dealing with the complaints and student B as an angry customer who complaints against the problematic product.
Hint:
1. Need to acknowledge the customer emotions by showing empathy.
2. Should identify the background of problem and take right steps to solve it.
3. Should listen actively to show them that we care.

Answer:
Student A: Hello, its royal furniture’s?
Student B: ______________________
Student A: ______________________
Student B: ______________________
Student A: ______________________
Student B: ______________________
Student A: ______________________
Student B: ______________________
Student A: ______________________

III. Business Topics: The Company
Task 1: Describing Company Structure
Look at the organization chart below, and then answer the questions that follow. This is an organization chart of Mr. Dawn’s Fish Green Limited.

 
1. How many sections does Mr. Monsing control?
Answer: Four e
2. Who is responsible for Personnel Department?
Answer: _______________________
3. Who handle the Managing Director’s correspondence and telephone calls?
Answer: _______________________
4. Who would Mr. David receive instructions from?
Answer: _______________________
5. If there is conflict between Mr. Robert and Mr. Owens who would settle the dispute?
Answer: _______________________
6. How many people of this organization chart are immediately responsible to Mr. Dawn?
Answer: _______________________
Task 2: Company Description
Imagine that you are the President of your company. Now give a short description of your company with the hint given below.
Hint: Profit, Product, Managers, Branch Office, Sales, Staff.

 
Answer:
Good morning Gentlemen,
I’m here to present some information about my company.
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________

Task 3: Company Analysis
Note: SWOT – Analysis is a common way in business to get snap-shot of a company and market. SWOT defines company’s strengths and weakness and Markets Threats and Opportunities.
SWOT DIAGRAM
Company STRENGTH

WEAKNESS
Market OPPORTUNITIES

THREATS


Discuss and identifying SWOT analysis on the subject of “the creation of own distributor company to access new and user sectors not currently being developed”.


COMPANY Strengths
• End-user sales control and direction
• _______________
• _______________
• _______________
• _______________ Weaknesses
• Customer lists not tested
• _______________
• _______________
• _______________
• _______________


MARKET Opportunities
• Profit margins will be good
• _______________
• _______________
• _______________
• _______________ Threats
• Market demand very seasonal
• _______________
• _______________
• _______________
• _______________

Task 4: Idioms/phrases
Complete the sentences by using the Idioms given below:
join forces, gain ground, reinforce, bombarded, targets
1. After our last radio campaign, we were ____________ with calls to our customer line.
2. Our ____________ this year is to increase sales by 10%.
3. In America, we have decided to ______________ with a local company and set up a joint venture.
4. Our sales team is doing badly against the competition. We may need to ____________ the team with some new recruits.
5. We have _____________ in the American market. We now have a 20% market share, up from just 7% last year.
Answers:
1. After our last radio campaign, we were bombarded with calls to our customer lines.
2. ________________________________
3. ________________________________
4. ________________________________
5. ________________________________

IV. Business Topics: Marketing
Task 1: Product Promotion
Discuss the techniques of consumer promotion with suitable examples. List out the techniques more than that is followed in product marketing.
Answers:
Group A:
1. Contests – e.g.: contests conducted by magazines, media, etc.
2. ________________________________________________
3. ________________________________________________
4. ________________________________________________
5. ________________________________________________

Group B:
1. Samples – e.g.: samples given along with items.
2. ________________________________________________
3. ________________________________________________
4. ________________________________________________
5. ________________________________________________

Task 2: Identify the Brand Names
Explore your ideas, images that are associated with the given popular brand name.
SONY, FORD, REYNOLDS

Answer:
1. FORD:
It is a popular car manufacturing company. It produces latest model cars with suitable prices. The products of FORD are stylistic and high technological one.
2. SONY: _____________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
3. REYNOLDS: _________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________

Task 3: Group Discussion
Discuss the difficulties in the international market and also analysis the reason for the failure of overseas sales marketing. Do this task in groups.
Answers:
Difficulties Failure (Reasons)
1. Social differences 1. Intensity of competition
2. Economic difficulties 2.
3. 3.
4. 4.
5. 5.

Task 4: Vocabulary
Match the following words and expressions with its definitions.
1. Questionnaire - Collecting, analyzing and reporting data relevant to a specific marketing situation.
2. Survey - Attributes or characteristics of a product quality, price, reliability.
3. Competitors - Method of research which many respondents are asked a few questions each.
4. Market research - a document that asks questions used to get information for market research.
5. Product features - different people or companies that make products that do the same thing for about the same price.
Answers:
1. Questionnaire - A document that asks questions used to get information for product research.
2. Survey -
3. Competitors -
4. Market research -
5. Product features -

V. Business Topics: Advertising
Note:
Advertisement messages should be meaningful, distinctive and believable.
Sample Advertisement:
Advertisements by RELIANCE mobile company about their internet scheme for their customers.

Task 1:
Create an advertisement for a “New Product” that is to be introduce soon in market.
Hint:
Advertisement should Contains
1. Description of the product.
2. Quality of the product.
3. Price/value of the product.
4. Contact address for purchasing.

Answer:


Task 2:
Create an advertisement providing job opportunity in your college to recruit new lecture for your college.
 
Answer:


Task 3:
List down the advertising media’s and discuss the advantages and disadvantages of the listed media’s. Do it in groups.
Answers:
Advertising media
1. Radio
2. Television
3. _________
4. _________

Group A: Television
Advantages Disadvantages
• Large audience
• Low cost per exposure
• __________________
• __________________ • Very high overall cost
• Limited prime, time, space
• __________________
• __________________

Group B: Newspaper
Advantages Disadvantages
• __________________
• __________________
• __________________
• __________________ • __________________
• __________________
• __________________
• __________________

Task 4: Vocabulary
Match the words listed above with the dictionary definition which follows:
advertising agency, advertising space, broadcast media, medium, catalogue.
1. Communication through air by sending signals (eg.) radio and television _______________
2. A company that prepares adds for its clients and plane them in media _____________
3. A way of letting people know about something ____________
4. A space on printed pages that magazines or newspapers sell _____________.
5. A book that contains description and the picture of the company products are __________________.
 
Answers:
1. Communication through air by sending signals (eg.) radio and television broadcast media.
2. ______________________________________________________
3. ______________________________________________________